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Xiaomi says goodbye to a Redmi product that we didn't expect to say goodbye to

In vast catalog of Xiaomi products there are also those from Redmi. Whatever anyone says, this is an offshoot of the Chinese giant and plans to launch a cheaper device than the parent company each time, filling a market sector that increasingly demands more. However, it seems that Xiaomi seems oriented towards simplifying its offer and ad delete Redmi routers.

Xiaomi plans to eliminate Redmi routers from the market

Last year Redmi launched a router with WiFi 6 support but from that moment on, nothing more is known about this type of product. Perhaps because the sub-brand of the Chinese company has been considering the idea of ​​abandoning this sector for some time. Recently, on Chinese social media, a debate which has caught the attention of technology enthusiasts. The fulcrum of the discussion was a comment from the head of Xiaomi China's hardware sector, who responded to a user, revealing that future Xiaomi router models will no longer be marketed under the Redmi brand.

Although there is no official announcement yet, these interactions suggest a possible simplification of the range of routers offered by Xiaomi. Currently, on the official Xiaomi website, there are several models of Wi-Fi 6 routers under the Redmi brand, such as the Redmi Router Ax5400., Redmi Router Ax6000. and many others. These products, offered at a extremely affordable price, are designed for an audience looking for accessible but effective solutions.

Redmi Router Ax3000.

It is interesting to note that Xiaomi already offers routers in this price range under its own brand main, which makes the decision to eliminate the Redmi routers less impactful from the point of view of the global offer. Users looking for economical solutions for Wi-Fi 6 will therefore be able to continue to turn to Xiaomi branded routers.

This reorganization could be motivated by Xiaomi's desire to clarify and consolidate your brand image need simplify product segmentation. By combining router production under one brand, the company could both strengthen brand recognition but also streamline marketing efforts and potentially increase manufacturing efficiency and reduce operating costs.

Gianluca Cobucci
Gianluca Cobucci

Passionate about code, languages ​​and languages, man-machine interfaces. All that is technological evolution is of interest to me. I try to divulge my passion with the utmost clarity, relying on reliable sources and not "on the first pass".


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