If in the smartphone market the sales domain is established by an alternation of producers, as the choice variables depend on many factors, in the market of TWS headphones, Xiaomi's climb to the throne is increasingly emerging. In fact, already last year Lei Jun's company obtained a second position in terms of best-selling TWS headphones, but with the continuation of time the results for the Chinese technological giant are increasingly improving, shortening the distance with rival Apple, current queen of the market.
To give us confirmation is a recent study published by the analysis company Counterpoint, which reveals how Xiaomi in the last period has increased its market share, going from a 10% share reached in the first half of 2020, to reach a total 13%, reached in the third quarter of the same year.
Xiaomi ever closer to overtaking Apple in the TWS headphones market
In powder words, Xiaomi is gradually acquiring the market shares of Apple, which in the same reference period has gone from a market share of 35% to a share of 29%, thus losing 6 percentage points on the sales of TWS headphones. 6% which unfortunately is not all to the advantage of Xiaomi, which on its side has the fact of having in the catalog also very cheap but functional and performing products from the sound point of view, the preferred choice by users who do not always seek the best absolute quality .
You might also like: Xiaomi Mi Air 2S Review - Best TWS HEADPHONES (if you have MIUI)
The growth of Xiaomi was also reflected in some way in the sales of Samsung which always in the same reference period obtained a decrease of 1%, while maintaining the third place in the ranking of the best-selling brands. Then follow in the ranking drawn up by Counterpoint, a whole series of brands such as QCY, JBL, Jabra, Sony and JLAB, which overall do not reach such satisfying market shares and which will probably also mark the exit from the market for some of them.
