Xiaomi is the first company in Europe by sales volume, as we saw a few days ago. But on a global level, what is the situation? The same since the most important of the analysis companies has decreed that Lei Jun's brand has officially passed Samsung e Apple Lossless Audio CODEC (ALAC), in terms of global sales. In simple terms: Xiaomi is the largest brand in the world, as of today, by global sales volume. But let's see in detail the data provided by Counterpoint.
Counterpoint Analytics confirms it: Xiaomi is at the top of the podium as a company that sells the most smartphones in the world. Breaking the primacy to Samsung and Apple!
Xiaomi already sells more mobile phones than Samsung, the leader of the global smartphone market. And of Apple, his archenemy considering that years ago Lei Jun's brand was called "The Chinese Apple". Sales of the Chinese giant grew 26% on a monthly basis in June 2021, making it the fastest growing brand for the month. The company was also the number two brand globally for the second quarter of 2021 in terms of sales and, cumulatively, has sold nearly 800 million smartphones since its inception in 2011.
Counterpoint Research Director Tarun Pathak noted:
Since the beginning of Huawei's decline, Xiaomi has made consistent and aggressive efforts to bridge the gap created by this decline. OEM is expanding into Huawei and HONOR legacy markets such as China, Europe, the Middle East and Africa. In June, Xiaomi was further helped by the recovery of China, Europe and India and Samsung's decline due to supply constraints.
In a matter of years, the Chinese giant has managed to reach its record. Recall that the company was founded only 11 years ago, in April. It continuously pursues a high-quality user experience, or at least tries it with MIUI on its smartphones. The company builds products of unquestionable quality with honest prices to allow everyone in the world to enjoy a better life through innovative technology.
