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Xiaomi conquers the North: first Mi Store in the Arctic Circle

The firepower of Xiaomi it's devastating. The brand expands like wildfire across the continent but not only. If on the one hand, the goal of conquer Europe is one of the cornerstones of the foreign policy of Chinese society, on the other the exploration (and this is really the case to call it that) of countries poco known could be a advantage over competitors. In recent days our brand has opened the first Mi Store in the Arctic Circle, a cold place that the company promises to heat with its own technology. Let's see some pictures.

Xiaomi arrives at the end of the world, in the true sense of the word: the first Mi Store opened in the chatted lands of the Arctic Circle

Located in the Arctic Circle, this new Mi Store is located in the Russian city of Murmansk and is currently the Xiaomi's northernmost offline store in the world. The presence of this store is felt and not poco: in addition to Europe, the eyes of the company led by Lei Jun have also rested on lands that we had never thought of until now. A small fact: the brand is the 7th most loved in Russia and according to the latest poll is preparing to become the 6th in the next years. Immediately above is Sony in sixth position.

Yu Man, head of the Russian division of Xiaomi said:

“We are so excited and grateful to our partner for the incredible opportunity to make this move up north. Xiaomi's offline store chain in Russia now covers 10 time zones and my heart fills with happiness as I see more and more Mi Fans and consumers getting closer to the innovations we provide. " 

The young essence of the company also leads to this: a lot mobility and elasticity to allow everyone to take advantage of technology. This is also a reason why the slogan of the brand has been from the beginning "technology for everyone".

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29 March 2024 6: 40
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Price updated on: 29 March 2024 6:40
Gianluca Cobucci
Gianluca Cobucci

Passionate about code, languages ​​and languages, man-machine interfaces. All that is technological evolution is of interest to me. I try to divulge my passion with the utmost clarity, relying on reliable sources and not "on the first pass".

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