The new campaign Xiaomi dedicated to My 11 Family, created together with Miyagi and produced by Toga, wants to tell one of the most beautiful and social moments of all sports fans, namely that of the vision of an important March, who knows how to unite friends, relatives and colleagues in front of the same TV screen . The claim of the spot is: “In front of these 11 we are all a big family”.
Davide Lunardeli, Head of Marketing of Xiaomi Italia: "The spot celebrates the positioning of the Mi 11 Family"
Experiencing the magic of the 90 minutes that separate from the final whistle is the salt of all football lovers. In the spot, currently on air with a 30 ″ video on the main broadcasters Rai and in digital format on SkyGo, spectators are transported to a neighborhood with an international spirit and a convivial atomosphere, full of street performers, flags and fans.
In the finale of the advertisement, the protagonists find themselves gathered at home, ready to see the match on their Mi TV P1. Obviously, first there is space for a customary selfie with one of the smartphones of the Mi 11 series. Here are the words of Davide Lunardelli, Head of Marketing of Xiaomi Italia, about the spot: "With this campaign, we wanted to recreate the moment emotional expectation of a great match in a cinematic way. The commercial celebrates the positioning of the Mi 11 Family, a unique smartphone series that has always involved all its fans in extraordinary experiences. "
The campaign in question, in addition to Rai broadcasters and Sky's online platforms, is also available on Xiaomi Italia's Facebook, YouTube and Instagram channels, and planned by Mediacom. It confirms once again how central the position that Xiaomi has earned within our country is: it is a recognized and recognizable brand, which now it is also entering the automotive sector, so dear to Made in Italy.
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