As you well know, Xiaomi is famous not only for its products with an incredible quality / price ratio, but also for the investments it makes almost daily on startup companies. This time, however, Xiaomi's interest goes well beyond the technological aspect, as in India the social aspect also seems to be quite profitable. In fact, after investing in the digital loan sector, the Chinese company in India is intent on the job sector.
It is yesterday's news that Xiaomi has invested 5,9 million dollars in the online recruiting platform WorkIndia, which also enjoys the support of Beenext and Asuka Investments. The startup WorkIndia was founded four years ago by Kunal Patil and Nilesh Dungarwal, with the aim of connecting workers and employers, so that companies can find the right profile based on the skills of the candidates, also taking advantage of intelligence technology artificial. The company claims to have 15 million job seekers in over 750 Indian cities.
Xiaomi India invests in the startup for the WorkIndia job
Xiaomi, sensed the deal, therefore decided to invest in the Indian startup, offering innovation that will start from the WorkIndia mobile app, helping candidates find jobs based on their skill set and preferred position. With the new funding, the startup has stated that it wants to strengthen its team and its technological backend to improve matchmaking, forecasting and real-time data analysis for employers.
Xiaomi has come a long way in India, from an unknown smartphone brand that no one has bet on in 2014 to become the market leader in the second largest smartphone market in the world. After upsetting the smartphone industry in the country, he set his sights on technology companies that have the courage to innovate in their respective markets, by way of example his first investment in India in 2016, with a capital of 25 million dollars in the online multimedia entertainment company Hungama.
Therefore Xiaomi follows the promise made in November 2017, on behalf of Lei Jun, in which in an interview he declares that the company would have invested up to 1 billion dollars in 100 Indian startups for the 5 years to come, creating an ecosystem of app around brand.