It is no coincidence that for the launch events on a global scale, Xiaomi chooses Spain. In the last year, her Jun company has experienced a significant and important surge in sales in the mobile phone market, transforming itself from a brand in which to bet to a real icon recognized for the goodness of its products. Spain for Xiaomi immediately represented a market in which to proliferate until it became the second best choice for the purchase of a new smartphone.
To reveal it, it is the reliable market research company Canalys, which through its analysts update us on what is happening in the tech world, and without turning too much around it, Xiaomi is the second brand in Spain in terms of market share. A data that comes from the reports of the last quarter of 2019, revealing that Xiaomi has won a 23% market share.
Xiaomi is the second best-selling smartphone brand in Spain
Only a percentage point below Samsung, but 3 points ahead of Apple, but the thing that still leaps to the eye is the growth reported year on year, which in detail for Xiaomi is equal to an extraordinary + 66%.
This trend, potentially already in Q1 2020, could cause Xiaomi to snatch the first position from Samsung. Unfortunately, the negative trend of Huawei and LG that perhaps have suffered the most from the ban inflicted by the USA, or simply Xiaomi has managed to break through the hearts of users who are increasingly abandoning the idea of buying ultra-expensive devices considering that the current potential of a mid range does not justify the expensive expenditure for certain luxury smartphones.
Undoubtedly, excellent news that shows once again why Xiaomi is so happy for its number of sales and hospitality that it has had in Spain and practically in most of the European countries where it has already officially landed.
