The wearable market recorded a 13% year-on-year growth in the first quarter of 2025, with a total of 46,6 million devices shipped globally. According to the Canalys report, Xiaomi has established itself as the leading vendor in the sector, with 8,7 million units shipped and a market share of 19%, strengthening its leadership in an increasingly competitive segment.
Xiaomi to Become Global Wearable Leader in Q2025 XNUMX
One of the most surprising aspects of the report is the Significant increase in Xiaomi's wearable shipments, which saw a growth of 44% compared to the previous year. This result was driven by the renewal of the Smart Band series and Watch, as well as the introduction of more affordable products in the Redmi line, such as the Redmi Band 5, which proved to be one of the best-selling wearables in the first quarter.
Behind Xiaomi is Apple, with 7,6 million units shipped and a 16% market share, followed by Huawei, which recorded 7,1 million shipments, capturing 15% of the market. Strong demand for the Watch GT and Watch Fit series has contributed to Huawei's success, demonstrating the high interest in smartwatches with advanced fitness and health features.
Samsung ranks fourth with 4,9 million devices shipped and an 11% market share, recording solid growth in emerging markets. Garmin, on the other hand, closes the ranking with 1,8 million shipments, reaching 4% of the market, thanks to its strong presence in the sports and professional smartwatch segment.
A Canalys survey of European consumers revealed the top criteria for purchasing smartwatches. The two most important factors were price and battery life, followed by health tracking features, design, and brand. Surprisingly, sports features were less important in the purchase decision, indicating that users are paying more attention to the wearable's practicality and versatility.
Looking ahead, Canalys predicts that competition in the wearables sector will focus primarily on ecosystem integration and post-purchase services. Subscription-based models will be key to engaging users and increasing brand revenue.
