Xiaomi is a multifaceted company, with its hands in a little bit in all sectors. The company's products are the most diverse: from smart home to smartphoneand at our robot for house cleaning ai more useless accessories. All grouped in a more or less orderly manner in platforms such as Youpin or Xiaomi Mall. But how is all this perceived by users? A recent research by QuestMobile 2021 has put the spotlight on what is the user loyalty rate in individual companies. And guess what Lei Jun's brand looks like?
Xiaomi does not contradict itself: it is the brand with the highest loyalty rate among all Chinese brands in China. Stunning numbers from 2020 to 2021!
In 2020, user loyalty to Xiaomi was only 37.3%, but in 2021 this figure rose to 63.2%. Also in this case, as the number of devices shipped worldwide, the company goes from third to first place in the ranking. There are many reasons so these results can be achieved and in the case of the Chinese giant they are mainly three::
- the first reason is the continuous development of Xiaomi offline channels, that is, the coverage of the brand is constantly expanding. This ranking clearly speaks of the domestic (Chinese) market and it is noted that the presence of the brand is almost established in cities of all kinds, counties, towns and villages;
- the second reason is the continuous updating of the product strategy. On the one hand, Xiaomi itself, as the main brand, continues to hit the high-end market. On the other hand, as a Redmi sub-brand, it continues to implement the cost-effective strategy in the low-end market, creating a variety of excellent products at the best price;
- the third reason is that the investment in technology Xiaomi made it possible to update and optimize terminals, such as the chip, more easily C1 appears launched in the first half of the year and constantly evolving imaging technology.
