Are you interested in REQUESTS? Save with our coupons on WHATSAPP o TELEGRAM!

Xiaomi Mi 11 Ultra is a victim of its own name: wrong marketing?

Xiaomi mi 11 ultra it is getting talked about in all ways and this is a sign that marketing strategies are fruitful. For example, he became the protagonist of a underwater unboxing absolutely exclusive; or funny videos have been made about him that they make fun of the large photographic module. in short, it makes itself known. But lately a new one has been born question about his name: users they do not recognize the device with the name Ultra! How is this possible, let's see it together.

Xiaomi Mi 11 Ultra has problems with its own name: the specifications are ok, the design is ok, everything is perfect but users do not know it

As reported by the same Lei Jun, CEO of the company, Xiaomi Mi 11 Ultra is a victim of its own name. What do you mean? He has received several reports from the marketing arm of his company which stated that users do not "recognize" the Ultra name smartphone. The reason is simple: in the Chinese language the word Ultra does not exist (the same thing happened for the Mi 10 in fact) and looking for it is difficult. So what are the alternatives?

xiaomi mi 11 ultra has a problem with the name
Image created via imgflip

Many are proposing to change device name. In fact, the CEO himself has proposed a survey on the social Weibo in which he asks fans for help to understand what to do. Many are proposing to change the device name to Mi 11 Extreme Edition or also Mi 11 Pro+. Clearly the name change strategy is to say the least poco bankruptcy: the product has already gone out and is selling. It would be extremely counterproductive.

Fortunately, however, the majority of users are convinced that Mi 11 Ultra is the right name and it is the one to keep. This does not have to sound strange as in the Chinese language some "Western" words do not exist. One thing the company could have done, had it anticipated this problem in advance, was call the device in two different ways, a name for China and a name for Europe / international market. It is something he already does in fact, it would have solved many problems.

Street | MyDrivers (1, 2)

Gianluca Cobucci
Gianluca Cobucci

Passionate about code, languages ​​and languages, man-machine interfaces. All that is technological evolution is of interest to me. I try to divulge my passion with the utmost clarity, relying on reliable sources and not "on the first pass".

Subscribe
Notify
guest

1 How
most voted
more new older
Inline feedback
View all comments
Marcin Klos
Marcin Klos
2 years ago

Wiadomo coś na themat desktop mode? Bo nie wiem czy się przesiadać na samsunga czy nie.

XiaomiToday.it
Logo