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Xiaomi Mi MIX 4: Success is assured with Yang Zhe in command

On June 2, Xiaomi officially announced the appointment of Yang Zhe as Vice President of the Xiaomi Group and Chief Marketing Officer (CMO) for China. Yang Zhe is therefore responsible for marketing strategies and brand solidification in the Asian country.

Xiaomi Mi MIX 4: Success is assured with Yang Zhe in command

Xiaomi Mi MIX 4 杨 柘

Lei Jun and Yang Zhe

But what exactly will Yang Zhe do after landing in Xiaomi? Well, today a reliable source from China said that the first flagship smartphone on which Yang Zhe will start working will be the highly anticipated Xiaomi Mi MIX 4. The smartphone that should then go face to face against the top equivalent of the home range Huawei, or the recent Huawei P40 series.

As we well know, the Mi MIX series has always had the aim of bringing cutting-edge design with a screen that is the master. The "last" real device of this series is the Xiaomi Mi MIX 3, released almost 20 months ago, therefore about a century ago in "Chinese technological years". We specify that we put "last" in quotes because in reality the last Mi MIX device is the Mi MIX Alpha, but unfortunately the smartphone has remained only a concept phone, never going on sale.

Xiaomi Mi MIX 4 杨 柘

In any case, the arrival of Yang Zhe and the confirmation that he is at work on the launch of the Xiaomi Mi MIX 4 is excellent news for the fans of the brand and those of the MIX series in particular. The Xiaomi executive is indeed very famous in China and renowned for having coined terms such as "Waterfall Display" when at the direction of Huawei. In addition, he is one of those who helped make Huawei's P and Mate series among the most premium and sought after on the market. In other words, Yang Zhe is considered a marketing genius in the Asian country.

Returning to the Xiaomi Mi MIX 4, the smartphone should adopt a curved screen with a hole at the top and a refresh rate of 120Hz. There could be two versions, a standard and a Pro version, all accompanied by a 40W wireless fast charging. Now we just have to wait for more details!

Mi Note 10 Lite Smartphone 6GB 128GB Qualcomm® Snapdragon ™ 730G processor AI Quad camera 6.47 ″ 3D curved AMOLED Display 5260 mAh typ NFC Black [Global version]
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Pierpaolo Figuccia
Pierpaolo Figuccia

Nerd, passionate about technology, photography and video maker. And of course I love Xiaomi products!

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