At 10 this morning, the Xiaomi Mi MIX FOLD, the first folding of the Chinese brand, officially went on sale in China on different platforms at the starting price of 9999 yuan, on 1300 euros at the exchange rate.
Xiaomi Mi MIX FOLD goes on sale: over 50 million in revenues in one minute
According to the first sales report just announced by Xiaomi, the Mi MIX FOLD surpassed 400 million yuan (51 million euros) in revenues in just one minute. Doing some calculations, even if only the more premium 12999 yuan (1600 euro) versions had been sold, Xiaomi would have sold 30 thousand units of Mi MIX FOLD during the first minute of sale.
This result is truly exceptional, especially among devices in the foldable category and should confirm that Xiaomi has brought a truly interesting offer.
Furthermore, although it is the cheapest foldable on the market, the Mi MIX Fold is also one of the most premium on the market from several points of view.
The first concerns durability, according to official sources the smartphone has in fact passed 200.000 bending reliability tests and has reached a maximum of 1 million bends.
At the same time, the Xiaomi Mi MIX FOLD also has the best hardware on the market. Starting from the performing Qualcomm Snapdragon 888, coupled with LPDDR5 RAM and UFS 3.1 internal memory. While the foldable screen has 2K resolution and supports HDR10 + and Dolby Vision standards for an uncompromising viewing experience.
The Mi MIX FOLD then has the ISP C1 chip developed by Xiaomi which can realize parallel processing of high and low frequency signals for 100% improved processing efficiency.
Finally, Xiaomi's smartphone is the first in the world with liquid lens technology. The fluid is wrapped in film to replace traditional optical lenses, making changes in focal length and focus similar to those of the human eye. So a single lens can achieve both tele and macro functions at the same time.
