In 2016, Xiaomi entered the rice cooker sector and by the end of 2019, the brand grew so much that it was introduced to the Japanese market, which until then was the world leader for the category. Such an important event that Xiaomi CEO Lei Jun said: “Xiaomi presented its first rice cooker in Japan! A lot of media came here especially for this product and the press conference was packed. I believe that the Japanese will certainly appreciate the good products from China which are excellent and at a fair price! ”.
Xiaomi Mijia Smart Rice Cooker 3L announced: smart rice cooker with display and NFC chip
Over the years, Xiaomi has launched a variety of rice cookers including the Mijia Smart Rice Cooker C1, Mijia Smart Rice Cooker, Mijia Smart IH Rice Cooker 3L, Mijia Smart IH Rice Cooker 4L, and Mijia Smart Pressure IH Rice Cooker 1S. With prices ranging from 179 yuan, about 23 euros, to 999 yuan, about 130 €, so as to meet the cooking needs of different families.
Well, today Xiaomi announced the arrival of the Mijia Smart Rice Cooker 3L, which according to the poster should bring a “joy for the eyes, comfort and fun; a pot for good food, which will leave us speechless ". The retail price of the rice cooker will be 499 yuan (65 euros), while the crowdfunding price is 449 yuan (58 euros).
Judging by the poster, the Mijia Smart Rice Cooker 3L is very similar to the current Mijia Smart IH Rice Cooker 3L, but the new version adds a screen at the top, thus making it similar to the Mijia Smart Pressure IH Rice Cooker 1S 3L too, too. if the price of the latter is 999 yuan (130 euros).
The brand's teaser also shows us that the new rice cooker features IH surround heating technology and a spherical pressure build-up valve design, which makes the rice more delicate and sweet. It also has a 3mm thick coating and the surface is sprayed with a new generation of Daikin PFA non-stick powder coating.
Finally, the Mijia Smart Rice Cooker 3L will be equipped with NFC technology, so as to make it possible to activate it with a touch of the smartphone.
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