Four years have passed since the company's debut Xiaomi in India and since then the growth has been sudden and exponential so much to get to compete for the first place with the Korean giant Samsung. And so it seems that Lei Jun OEM has put a strategic expansion plan which provides ehalf of the 2019 at least 100 Mi Home Storand, the physical stores of the Chinese brand, but also other multi-brand stores dominated by the presence of Xiaomi products.
The expansion strategy is aimed at the domain of Indian smartphone market that from 5 years crowns Samsung and that only this year has found an equal merit between the two companies. Xiaomi began its adventure by proposing low-cost smartphones that are still the favorites of Indian users, just think of the over 5 million units sold for Xiaomi Redmi 5A in less than a month.
All this has helped to allow the Chinese company to be esteemed with a IPO value of about 100 billion US dollars with the forecast of listing on the stock exchange in the coming months. Xiaomi in the last 2 years has concentrated its sales in India especially on the offline channel, opening the first Mi Home store about a year ago to get to the current 17 present in the area with the hope of going to meet the needs of over 1,2 billion users who use smartphones daily.
In any case, the offline expansion does not want to clash with the online one, which in today's Xiaomi has given very good results especially during flash sales through the Flipkart and Amazon e-commerce portals, which have saved on expensive expenses marketing, instead gaining large market shares.
In India for the 2018 are scheduled by 6 to 8 official launches of "New" smartphone that will cover the different price ranges, very few compared to the 40 models launched by Samsung last year, but they had the defect of confusing users among the thousands apparently equal products among them. And if we think that the market share of 23,6% was reached by Samsung with 40 models and Xiaomi with 8 smartphone only, well you will understand for yourself that the reach of the Chinese technology giant is really amazing.
100 billion… not millions