Xiaomi Motors has officially launched a new product called Brilliant Magenta RU OK Valve Caps in its official store in China. This accessory, sold at a price of 39,9 yuan for a pack of four (about 5 euros), features a fun design and practical functionality, making it suitable for a variety of means of transportation such as cars, motorcycles, electric bicycles and bicycles.
Xiaomi launches RU OK Valve Caps, the meme-inspired tire valve caps

The valve caps launched by Xiaomi stand out for their creative design that incorporates the famous gesture element “Are you OK?” presented by Lei Jun during the Xiaomi Auto launch conference. This gesture, which has become an iconic meme, is an obvious tribute to that memorable event. Made of PVC, these caps offer a comfortable feel to the touch and have a brass core, ensuring durability and resistance over time.
The introduction of this product has sparked mixed reactions among netizens. Some criticized Xiaomi, saying that the company is “making a mess,” while others are worried that such earplugs could become targets for thieves. Some netizens even joked that “SF Express is not as fast as SF Express,” suggesting that such unique products could attract more attention and be more easily stolen.
The launch of the valve caps follows the unveiling of Xiaomi's first electric vehicle, the SU7, and the introduction of a new brand, "Xiaomi Life." This brand focuses on the research, development and sales of high-quality automotive peripheral products. Currently, the "Xiaomi Life" product line covers a variety of categories such as mugs, baseball caps, T-shirts and bags, with prices ranging from tens to hundreds of yuan (about 1,5-20 euros). These products are mainly sold through online channels such as Xiaomi Mall and offline stores of Xiaomi Motors.
In addition to the fun design, Xiaomi has made purchasing these valve caps even more attractive by offering a 20% government subsidy, which reduces the final price to 4.799 yuan (about 5 euros). In addition, customers can enter a draw on JD.com to win a “red envelope” with no threshold, up to 9.999 yuan (about 1.300 euros), to be used directly when ordering.