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Xiaomi reveals 19 curious "secrets" that no one knew until today

We all know each other Xiaomi... but is it really so? You can never say that you know something or someone until you have access to all of its secrets. Partly because users asked her, partly because the brand's policy is to be as transparent as possible, here she herself has decided to reveal 19 curious secrets about her. Nothing rough, rest assured. In a recent post on Weibo the Chinese giant is come out. Here is all what we have never known until today.

Here are the 19 secrets that Xiaomi "hid": it is hitherto hidden behind the scenes that nobody knew except the employees of the brand


Xiaomi has more than 30.000 employees in Worldwide. All they come from 75 countries and regions and have offices in 65 regions all over the world. Today, the brand's commercial activity has entered more than 90 countries and its smartphone market share ranks in the top five in 54 countries and in first place in 10.


Xiaomi has opened called offline stores We Home in more than 100 cities around the world. Among them, the northernmost Mi Home was opened at Arctic Circle, Located Murmanskin Russia while the southernmost Mi Home was opened in Santiago, in Chile.

xiaomi opens the first mi store in the arctic circle

The first Mi Home at the Arctic Circle


The first Mi Home in Italy was opened in Doors of Rome, one of the largest shopping centers in the capital. Even if it was raining, more than 300 fans entered the scene and some of them, the first, also won prizes. A peculiarity of this event was the presence of the volleyball player Ivan Zaitsev which set the world record for the fastest batted ball in the world, reaching 134 km/h.


In recent years Xiaomi has developed rapidly in the market ofWestern EuropeWhen she first entered the Spanish market, colleagues in charge of international affairs were surprised to find that the behemoth was already very popular with consumers. - latest Canalys data show that Xiaomi's smartphone market share in Europe has remained firmly among the first three places and the smartphone market share of the Spanish market was the first for three consecutive quarters.


The fastest growing country for the brand's foreign market is the Perù. In the third quarter of 2020, the smartphone shipments have increased by 4024% every year. At first, Peruvians had a hard time understanding the pronunciation of the term “Xiaomi” and many people mispronounced it initially. According to what has been revealed, a nice peculiarity of the Peruvian Mi Stores is this: sales people always correct users who cannot pronounce the name of the brand.


The smartphones of the series We MIX were included in the permanent collections of three world famous museums. Marie-Angie Blayer, chief curator of design and industry at Centre Pompidou, said: "Mi MIX and Mi MIX 2 are the perfect fusion of technology and art, and are exceptional masterpieces of design and craftsmanship that lead the intelligent age."

series I mix French museums


Xiaomi's camera department has a team of almost 1.000 Guests. It has established R&D centers in 9 locations, including Beijing, Tokyo, Paris e San Diego. It has invited more than 40 world leaders in the industry to come together to create the best image performance in the world. At present, Xiaomi has more than 10.000 engineers. A curiosity: what programmers like to wear is not a plaid shirt or an elegant suit, but one T-shirt with the mascot Mitu. Next year, there will be a recruitment of more than 5.000 engineers.


Xiaomi's recruitment is eclectic and the Xiaomi people's professional background is more diverse than one can imagine. Don't think they are all nerd e geeks. Some are specializing in tea science e sericulture, some are studying genetics, criminology and cryptography, and some have degrees in atmospheric science, aerospace propulsion, and aircraft manufacturing engineering. A Xiaomi employee who is engaged in international business can speak 7 languages: Chinese, English, French, Spanish, Russian, Danish and Persian. However, all hyear one thing in common: they came to Xiaomi for their skill.


The brand has also attracted several mascots (human, not like Mitu) to its side as the singer Zhang Zhenrong. The company uses these figures to advertise its products but it also promotes their culture. This singer, for example, reached the top positions in several shows and musical auditions advertised by the company itself.


Not everyone knows that on Weibo, many of the profiles that bring us the most exclusive news they are not just members of society. In fact, some of them are even social media influencers (like Ferragni, but with almond-shaped eyes). Among these, for example, Shen Deqiang counts 12 million followers.


You have surely read about Wangcai, the canine mascot of the brand. Well, know that Xiaomi is also an animal rights company and for this reason it has adopted numerous animals of different races and types as mascots. We have for example Xiaowanzi the cat, and a sympathetic colorful parrot who is always with his master while working in the office.


There are 41 disabled workers behind Xiao Ai, the Chinese digital assistant. They are engaged in semantic and vocal annotation. They are teaching Xiao Ai to become smarter and more integrated. In the future, according to what has been revealed, more positions will be opened for the disabled.

Xiaoai Semantic Annotation Trainer Li Na


Beijing's Mi Technology Park costs 5,2 billion yuan and is a park of 340.000 square meters with a "smart brain". The park has various smart systems: Xiaomi's speakers can check the park lighting. In addition to this, the temperature and humidity of the air are all intelligently controlled.

xiaomi reveals 19 secrets about the company


The Beijing Mi Technology Park gym is equipped with a 1600 square meters gym. The brand promotes physical activity from 19.00pm to 21.00pm and employees' favorite classes are crossfit, boxing and dance


Since the establishment of the canteen of the Mi Technology Park Xiaomi has strictly classified kitchen waste, using the method of microbial fermentation to transform them into organic fertilizer. This waste classification and treatment standard is higher than the national standard. The daily processing capacity of the machinery is 8-9 tons.


The most popular food in the company's “canteen” is soup. The most popular is chicken.


There are two Starbucks in the Xiaomi Technology Park in Beijing. Users' favorite products (they can also access it) in winter are Toffee Hazelnut Latte e Lava Black Mocha. The most popular items in the summer are the Mocha Coco Frappuccino and the Peach Oolong Tea. Business executives are very fond of Starbucks and Lei Jun drinks three cups of skim milk a day. Furthermore, Lu Weibing ordered 300 cups of milk one day for all employees of a particular business sector, setting the record of receipts in a single transaction.


Xiaomi owns 20 sports clubs among which the most important are that of ping pong, photography, Texas Hold'em, calligraphy and marathon. The running group is the most famous: his mascot is ...Lei Jun! Among other things, he is among the most active members with assets 300 km of running per month.


Bonus Secret: An urban legend has it that all workers they make a ton of money. But will it really be like this?

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to July 22, 2024 16:21
Last updated on July 22, 2024 16:21
Gianluca Cobucci
Gianluca Cobucci

Passionate about code, languages ​​and languages, man-machine interfaces. All that is technological evolution is of interest to me. I try to divulge my passion with the utmost clarity, relying on reliable sources and not "on the first pass".


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