Immediately after the opening of our country following the COVID-19 pandemic, we saw how Xiaomi has resisted the blow. Not all brands have suffered a blow in a mild way like that carried out by Lei Jun, especially in Europe. Two months later e poco more from restart of the main European markets, we note how the company has gained a lot of field on the most famous companies. In particular it is interesting to note how Huawei has been undermined by her, with a huge gap. Let's see together the data reported by Canalys.
Our brand continues climbing in Europe: barefoot Huawei and becomes the third largest manufacturer of mobile devices in Europe!
The decline of the European smartphone market is getting smaller in the second quarter 2020, as shipments are recovering (albeit slowly) from the impact of the virus. The well-known Canalys published its report for the beginning of the month relating precisely to the second quarter of 2020 and noted that in the period Q2 Xiaomi has taken the place of Huawei to become the third largest smartphone provider in Europe.
📱The European smartphone market declines in Q2 2020, as shipments recover slowly from the impact of strict lockdown. @Apple posted the strongest Q2 ever in shipments while @ Xiaomi displaced Huawei to become the third largest smartphone vendor in Europe. pic.twitter.com/dW3xJLPXGL
- Canalys (@Canalys) August 5
It is not so much its position that amazes when growth itself: a 65% more on an annual basis. This figure is astronomical considering the numbers of the other competitors and the situation of the global market. As for the market share overall, the company very well carried out by Lei Jun has seen a increase up to 17%, like Huawei. This is a figure that concerns Europe alone: we know how it is in this period market in some countries like India it is inexorably collapsing. At the root of this decline is the government decision to disengage from Chinese producers.
![Mi Note 10 Lite Smartphone 6GB 128GB Qualcomm® Snapdragon ™ 730G processor AI Quad camera 6.47 ″ 3D curved AMOLED Display 5260 mAh typ NFC Black [Global version]](https://m.media-amazon.com/images/I/41gj2B+XTWL._SL500_.jpg)
Source | Canalys
Pay attention that they are shipments and not sales. All unsold stock in stores and returns also count.
"Xiaomi displaced Huawei to the become the third largest smartphone vendor in Europe" refers to sales. The studio is also titled Top vendors.
Vendor means producer.
Under the photo it says: source sell-in shipments, or shipments. Sales are sell-out sales.