Xiaomi it continues to grow at a shamefully high rate. On the one hand, the great trust he places in his community platforms; on the other the confidence that users, on the other hand, place in the brand; from yet another the excellent value for money of its devices. In short, a sum of factors that are determining the fortune of the Chinese company which, today, has definitely overtaken Apple. According to the analytics company Canalys the following is the current situation in the world chessboard of telephone companies.
Xiaomi surpasses Apple and tries to reach Samsung: we are talking about global shipments, an area in which the Chinese company is growing dramatically!
According to the data shared today by Canalys, a well-known analysis company in the sector, In the second quarter of 2021, the global smartphone shipments increased by 12% following the spread of vaccines. Normality has started to circulate again and the economy is benefiting from it. Within the telephony market, Samsung was the leading supplier with a 19% share of smartphones shipped. But Xiaomi ranked second for the first time, with a 17% share. Apple third, with 14%.
According to the report, Xiaomi is now the second largest smartphone OEM in the world. This brings it up one point compared to the previous quarter. It is the first time that the company has held such a high position. Clearly theHuawei's release from the chessboard of the major powers in the world has contributed, but now this is a fact.
Read also: Xiaomi announces the best economic results ever: 3-digit growth!
Ben Stanton, head of research at Canalys, says that Xiaomi's work in terms of sales and shipping is truly excellent but still has a lot to work on. The model of business of the Chinese brand has transformed from challenger to incumbent (from small to monopolist, in a nutshell) and this does nothing but good for the company's coffers. However, Xiaomi's market is still there addressed too much to the mass: its goal should be, in the near future, to focus on a niche of users.
In fact this is what the company has been trying to do for two years now or poco less to this part. With the presentation of devices such as Mi 10 Ultra, Mi 11 and Mi 11 Ultra, the behemoth tries to carve out a niche of elite consumers. However, it will be a tough battle with Oppo e live who share the same goal, and who are willing to spend a lot on high-end marketing.
