The fourth smartphone manufacturer in the world does not stop and continues unstoppable as a running train: it wants to conquer the whole world and after setting foot in Europe, a short time ago, decided to expand east ... much further east than it already is. Well Xiaomi decided to fly beyond the Yellow Sea and the East China Sea to get in Japan, where the largest market share at smartphone level is in the hands of two giants: Sony and Apple. However, this move by our beloved brand could yield him a considerable amount of money since in the last year the Android devices, excluding Huawei, they are having a lot of success. What is this due to? Simply the ugly crime that sees Trump as protagonists and, precisely, Huawei.
Xiaomi challenges Sony and Apple: in the 2020 Japan opens its doors to the Chinese giant
Wang Xiang, the head of Xiaomi's international sector, revealed the company's plans just yesterday, a day before the release of the new cameraphone Mi CC9 Pro. Reportedly the brand will offer multiple smartphone models along with wearable devices such as We Watch. These will initially be available exclusively through the company's sales channels, even online, removing the possibility for the various non-branded stores to sell the products. Wang Xiang said that Xiaomi eventually hopes to cooperate with third parties although she did not mention specific names.
At a time when the United States tried to isolate Huawei, China's leading telecommunications equipment manufacturer, some users in Japan view Chinese-made smartphones with suspicion, but in spite of everything the manager seems confident about the prospects of Xiaomi in this country. He said, referring to concerns about possible espionage by Chinese companies:
"We work with companies like Google. We have a history of compliance with the rules on personal data protection in Europe, and we will do the same in Japan."
Wang could not say for sure when Xiaomi will be launched in Japan, citing the need for its devices to undergo performance tests. "We should be able to get into the 2020. The sooner the better." he has declared.
One of the main strengths of the brand's products is represented by high performance at lower prices compared to competing brands. The company's smartphones have a lower price, about half of the competing Apple models. If we want to be fussy, the Japan is the country where the iPhone 11, the latest model from the Cupertino giant, is sold to the lowest figure in the world, or about 700 dollars. Then doing two calculations X smartphonesiaomi will have a much lower cost than in Europe.
Xiaomi's revenue share generated abroad has exceeded 40% in the three months of April, May and June. Has led the Indian market in smartphone shipments in the same quarter with a share of 28%, also beating Samsung (according to IDC data). It ranks fourth in Europe - behind Samsung, Huawei and Apple - and third in Russia and Indonesia, according to Chinese media. After its initial incursion, Singapore in the 2014 Xiaomi expanded into Southeast Asia and India, then more recently in Russia, Europe and Africa. The company managed 520 stores Mi Home outside China at the end of June, almost double compared to the previous year.
Wang refused to provide details on specific sales targets and products. Instead of focusing on particular goals, "We want to bring products to Japan that Japanese consumers will appreciate", he has declared. In short, not only Europe, but also the Far East has fallen under the sights of Xiaomi; currently only America would be missing but given the air it would bring, it would be better to wait.