Xiaomi it does not only deal with hardware and in general with products such as smartphones, but also has gods in its catalog digital services. Some time ago we saw how he was trying to enter the world of Clubhouse-style "social vocal" with the new Talk service. After having retired the old Mi Chat, WeChat's rival, here is that the company tries again with another experiment called HEYY. It is a recently launched application that allows users to get to know each other through short voice chats. Let's see the details.
HEYY is the new Xiaomi app that aims to remove a piece of users from the new giants such as Clubhouse. Will it work?
Clearly we are in China and very hardly the service HEYY from Xiaomi it will come out of there, indeed. In any case, knowing what is happening outside Europe serves to understand how the brand strategy changes over time. The developer of HEYY is Metso Software Design (Beijing) Co., Ltd, a company that was bought in the distant past 2015 from the brand but which has been inactive ever since. After 6 years here is the first project.
According to the official introduction, HEYY is an online speed dating software, which brings together a large number of single users and who find the most suitable person based on interests. People, as with any Chinese social network, are "certified" in the sense that theirs identity is attested from checking a document. Currently, "HEYY" has six main sections: the goddess room, the sports hall, the karaoke room, games, blind dates and listening to the radio. The system will match the appropriate chat partner based on the user's interest and voice.
But why launch two apps of the same type, that is HEYY and Xiaomi Talk? Although both services use very similar social vocal forms, their positioning is not the same. HEYY is more inclined to be a dating platform for young people, while the other specializes in discussions about technology.
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