The aggressive forms of the Xiaomi SU7 Ultra and the elegance of the SU7 They're finally arriving in Italy, but these aren't road-ready electric cars. Xiaomi has chosen to present them in an unexpected way: 1:18 scale models, designed for collectors and crafted with unique engineering care. Although in reality the Ultra model (the real one) could also come to us...
Xiaomi SU7 and SU7 Ultra in Italy: Here's how to buy the models
When you think of Xiaomi, smartphones, smart home devices, or electric bicycles come to mind. Seeing it try its hand at die-cast models It might seem like a divertissement, but it actually represents a coherent extension of the brand's philosophy: transforming technological objects into tangible experiences.
It is no coincidence that the SU7 and SU7 Ultra, symbols of Xiaomi's debut in the automotive sector, were chosen for this miniature debut.
The first model, the SU7 Ultra 1:18, appears as a statement of sporting identity. The "Lightning Yellow" bodywork is punctuated by aerodynamic elements that, although small-scale, convey an obsession with speed: front canards, a fixed rear spoiler, and simulated carbon fiber panels and mirrors.
Even i circles "forged” have been reproduced with microscopic attention, offering a glimpse of how industrial design has been translated into precision craftsmanship.
An interesting aspect concerns functionality. These are not static modelsAll the doors open, as do the hood and trunk, while the steering wheel responds to the movement of the steering wheel. What's striking is the coherence between aesthetics and interaction: the yellow interior, with hard rubber seats and faithfully reproduced stitching, completes the idea that this object shouldn't just be observed, but also "experienced" through small gestures.
The second model, the SU7 1:18, follows a different path. Here the focus is on the sobriety and fluidity of the lines. The 175-degree curves, the “Waterdrop” headlights and the “Halo” rear lights convey the sensation of balance typical of a sedan.
Available in Aqua Blue, Lava Orange and Glacier Silver, this model focuses on an aesthetic refined, enriched by functional details such as the automatic door locking system or the hood and trunk that can be positioned at any angle.
The interiors are distinguished by an almost “tactile” approach: soft rubber seats that they reproduce the texture of the skin, silver surfaces, and an overall finish that evokes the comfort of the real vehicle. In this case, the experience becomes a bridge between industrial design and sensorial perception: it's not just sight that's involved, but touch as well.
A common element in both versions is the quality of the production process. metal die used as a base it gives solidity, while the three-layer manual painting guarantees deep shades and a uniform surface.
These technical details recall methodologies typical of the automotive industry, but applied on a smaller scale. It's interesting to wonder whether such a rigorous approach isn't, in part, a statement of intent on Xiaomi's part: Even in a model you can read the design philosophy of a technological brand.
Price and Availability of the Xiaomi SU7 and SU7 Ultra Die-Cast Models
The Xiaomi SU7 model is available on the official website at €109,99 while the SU7 Ultra model, in die cast version, can be purchased at a price of €129,99 always on the company websiteIf you want to experience the thrill of driving Xiaomi's electric cars firsthand, while waiting for them to arrive here, this is the ideal way.
