No surprise, no astonishment. Samsung has been beaten and Xiaomi is the first smartphone maker in China.
The news comes from the statistical analysis of the well-known Canalys agency, and reports the defeat of the Korean giant Samsung, forced to settle for second place. Xiaomi has in fact achieved a 14% market share in Q2 2014, while Samsung stopped at 12%. Samsung also gained second place with only 200,000 smartphones in the company that is on the third step of the podium, Lenovo.
Samsung was the first manufacturer in China for two years, reaching even the 22% of the market share. The situation, however, has changed, in favor of the young Chinese giant Xiaomi, a pioneer of online sales at a tedious price, with a marketing strategy designed to perfection.
With Xiaomi selling small batches of smartphones in seconds, someone might think the company is far from Samsung's sales volume, but that is not the case, at least in China. Xiaomi is indeed a giant in Asia, and in the first half of this year sold 26,1 million smartphones, mainly thanks to the Hongmi / Redmi economic series.
The purpose of Xiaomi is to reach the 60 millions of smartphones sold, and it seems that the company will succeed! In addition, the company's top brand, the Xiaomi Mi4, is excluded from this data, which should further boost the company's explosion.
Huawei, Lenovo, Alcatel and other Chinese companies undoubtedly thrive on giants such as Samsung, but the idea of a possible landing of Xiaomi in the West is far more than worrying, frightening.
The starting point is the dominance of the most populous state in the world, who knows what's in the future of Xiaomi!
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