In recent years the largest Chinese smartphone companies have developed with a speed never seen before, both in Asia and, above all, in the rest of the world. Until a few years ago if you wanted to buy a smartphone you were looking for a Samsung or an iPhone, but now there are those who prefer a Huawei or Xiaomi terminal and not just for the price, but for the more modern design and better performing cameras.
Obviously, since we are on XiaomiToday, now we're going to read the numbers regarding our favorite mobile phone brand: Xiaomi!
Xiaomi triumphs in Europe, is the first manufacturer in Ukraine
Market research comes from Canalys, a company based in Singapore. The numbers they have collected are more than impressive for a brand that is still relatively new on the European continent. The best results of Xiaomi come from Eastern Europe and specifically from Ukraine where the brand has managed to win the 26,7% of the market, surpassing the Samsung titan that stops at 26,5%. Then we have other Chinese producers like Huawei at 16,2%, Meizu at 10,6% and Honor at 7,9%.
The success of Xiaomi does not stop in the east, however, in the western part of Europe the Chinese giant is quickly climbing all the rankings. At the moment it is "only" in fifth place, but as you can see in the image above, Xiaomi has grown by 415,1% compared to the previous year, with this step, and with the decline of brands like Apple and Samsung, Xiaomi could conquer summit in no time. In fact, in a country very similar to ours like Spain, the Chinese manufacturer is already in third place under Samsung, Huawei and above Apple, with a growth of 273,4% compared to 2017.
To date we still have no reliable data regarding Italy, but we expect very similar numbers to those in Spain if not better.
What do you think of the success of Xiaomi? What do you attribute it to? Please let us know in the comments section below!