And if a few articles ago we told you about how some sub brands linked to Xiaomi, over time have found its own identity by starting to walk in the target market with its own legs, today we tell a decidedly opposite story. In fact, the ZMI brand of the manufacturer Zimi Electronic Technology, was acquired in its entirety by Xiaomi.
An acquisition that cost Lei Jun's company about 205 million US dollars, but which will certainly benefit the ecosystem built by Xiaomi, which will thus expand its catalog of gadgets dedicated mainly to smartphones. ZMI is in fact known mainly for high-level power banks but also for wireless headphones and high-speed data transfer cables.
Zimi officially becomes the property of Xiaomi
The motivation for this acquisition is not clear, whether Zimi was in economic difficulties or otherwise, but the matter was taken with a good heart by the employees who received the declaration to become part of the Mi Family, thus obtaining all the advantages of working for Xiaomi.
Another question that remains pending is the one related to the brand, or if Xiaomi will continue to churn out ZMI products or if it will own the products, equipping them with the MI or Mijia brand. To us users poco will change from a qualitative point of view, indeed we can hypothesize that the combination of technologies and patents of the two companies, now united, could lead to hypothesize projects related to battery and fast charging, one of the main themes of this 2021 in the field of mobile telephony.
In fact, from the press release it emerges that Xiaomi believes that Zimi has the technological, research and development capabilities in power and fields related to the IoT, which will improve Xiaomi's technical competitiveness in the field of smart home with significant cost savings. In addition, Zimi also has excellent industry resources and operational experience, which can simultaneously coordinate and improve the competitiveness of the company's future ecological chain products.
