In the next months, Apple will require app developers to disclose information and consent to tracking. This approach will launch on iOS this spring and has already received widespread criticism from the advertising industry. Reportedly, Google is considering similar privacy measures for Android. To bring attention to this feature is Bloomberg which however reassures: Google's approach will be less "harsh" than Apple's. This way developers can sleep more peacefully. But let's go see the details.
Google is reportedly considering a new app transparency feature similar to what Apple has planned for iOS
For Bloomberg, Google is exploring an alternative to Apple's new anti-tracking feature. The company aims to limit the collection and tracking of data between apps, as users become more aware. However, this move is very very similar to that implemented by Apple in recent weeks, which will see as a result the release of a new feature. This will force developers to disclose how they are tracking Android users and ask for their explicit permission to collect and share personal data.
The source states that these measures will be "less stringent”Of what Apple is doing by not requiring people to explicitly consent to being tracked before they can continue using the app. Android today allows "disable ad personalization”In System Preferences (App Settings> Privacy> Ads), as well as reset IDs. The solution that will come could be more like Chrome's scheduled changes that delete cookies that track users on the web.
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However, it must be said that, as reported by Bloomberg itself, Google is still in the early stages of developing this feature. Furthermore, it is stated that society "has yet to decide when and whether or not it will bring about the change." This means that if users were to digest such a decision, the Mountain View giant he might even decide to turn around.
