It arrived in the western market in a timid way but was able to be appreciated right away for its build quality and software reliability ... we are naturally talking about OPPO, one of the most acclaimed brands in Asia. And it is today the news that sees one of the affiliates of BBK Electronics as the protagonist, being the absolute best in terms of smartphone sales, with millions and millions of units sold, even beating Samsung, detaining it of the first place that generally the he saw the protagonist, on the Asian territory.
OPPO surpasses Samsung in the sale of smartphones in Asia
The precise data of this success are provided to us by the well-known market research company Counterpoint Research, which has drawn up a report in which it emerges how OPPO has conquered the mobile phone market with a share of 20,3%, while Samsung is positioned in second place with 19,5%. For completeness of information, we also report the data of the third position in which we find Vivo with 17,9% and to follow Xiaomi and Realme, winning a fourth and fifth place respectively with share values of 14% and 12,8%.
Undoubtedly OPPO is working very well in this period, and proposing cheap but highly performing terminals was the best choice they could adopt in the post-Covid marketing phase, considering that the general crisis has significantly diverted users towards the range. medium / low market, although OPPO still points a lot to the premium segment. In general, the Asian smartphone market has suffered a decline of -22% compared to last year.