POCO it is not a single smartphone company. The company's strategy, as it was for Redmi, realme and many other tech giants, is to create an ecosystem. He announced it long ago Kevin Qiu and today, a few months after the first interview, the same element reaffirmed the concept ad Android Authority. In a recent interview, the CEO of the Chinese company based in India talked about the future of the company and the big projects he has in mind. We talk about ecosystem, even if i products that will compose it. However, we have gleaned some information.
POCO has decided to reveal exclusively to Android Authority that it is ready for a well-rounded ecosystem. Here are all the affected products, including smartwatches and TWS headphones
Kevin Qiu, by name of POCO, spoke about releasing different types of devices in the future and also answered questions about the "shelf life" of proprietary firmware and the brand's plans for produce their own tablets. As for the firmware, we remind you that the company's smartphones are equipped with MIUI even if slightly customized. This customization mainly passes through the POCO Launcher.
According to Kevin Qiu, the brand will expand its list of product categories in 2022. As part of the accommodation of its ecosystem, the company will start producing IoT devices. In addition, the proprietary software will also be modified: it will receive a number of differences compared to the Xiaomi and Redmi solutions.
Read also: POCO it goes beyond smartphones: it is thinking about its first laptops
Secondo Android Authority, the first products of the ecosystem POCO after smartphones will be headphones, devices wearable e power supplies. At the same time, according to company representatives, the release of tablets it is not yet expected, despite their increased popularity during the pandemic. Angus Kai Ho Ng, head of the marketing department of POCO, noted that this market segment is now overcrowded and difficult for new competitors to access.
The top manager also answered the question about the brand's policy regarding smartphone updates. According to him the possibility of go to scheme 3 + 4 (three versions of Android and four years of security patches). Meanwhile, the company will continue to join the 2 + 3 cycle.
The company's next high-profile version is expected to be the flagship smartphone POCO M4 Pro. According to some rumors, the new device could turn out to be the renamed Redmi Note 11, but there are no confirmations of this information yet. Last but not least in the interview was the question as to why the brand hasn't released any devices with the latest processor Snapdragon 888.
After internal testing, we found that last year's Snapdragon 865 was an extraordinary chip in terms of performance, stability and cooling. And the 870 model was able to maintain all these wonderful qualities, while the main problems of the Snapdragon 888 processor were overheating and high power consumption.
Source: Android Authority
Hopefully POCO continue on this road. I discovered Xiaomi more than five years ago with Redmi 3s global, then Redmi note 4 global, and Redmi note 5 global again, all devices sold and still working. Then the split with the creation of REDMI. Now I own poco X3 NFC excellent device for value for money. Poco today, equal to Xiaomi of yesterday, I am satisfied.