We certainly can not say that Xiaomi is not speaking. In fact after having officially declared the ambition of expansion in Europe, here is that in addition to the safe We Store which will open in France, in Paris to be precise, with an indicative indicative date for the 22 May and subsequently to Milan with scheduled date for the 26 May, Lei Jun's company is already at work on the opening of the first Austrian Mi Store.
Specifically, coinciding with the other two Mi Stores, for 23 May Xiaomi will inaugurate the tech shop at the SCS shopping center in Vienna. To be honest, it is still unclear whether the future exercise is an official Mi Store or an authorized distributor, just as it is not clear what products in the catalog will be able to admire on the shelves, but in any case it is quite clear that Xiaomi in Europe is no longer among those unknown brands and often put aside, indeed it seems to have triggered a real gold rush to deal with the Chinese OEM.
Xiaomi arrives in Austria without renouncing expansion in India
Instead, the opening of an Mi Home Experience Store in New Delhi is official based at N Block in Connaught Place. There are currently only two other stores similar to the one in New Delhi, and they are located in Chennai and Mumbai while the rest of India is home to 36 Mi Homes. Manu Jain, Vice President and Managing Director of Xiaomi India, stated that the Mi Home Experience Store it is an opportunity for the company to offer its fans the best of their products, obtaining valuable feedback in return to invest in future products that India is preparing to produce in the area.
And Xiaomi's expansion aims are really wide as it foresees to open 100 Mi Home stores in the 2018. Among the new features that can be admired, Indian users will find the electric scooter, the Mi Water Purifier, Mi Smart Scale, the Ninebot Mini, Mi Rice Cooker and much more. in conclusion the substantial difference between a classic Mi Home and an Mi Home Experience Store it seems to be right in the exhibited products, mostly addressed towards domestic technology. Who knows if Xiaomi also has some surprise for us?
