Amazon has now established itself as the undisputed giant of online shopping, offering an incredibly vast range of products ranging from basic necessities to the most advanced technological gadgets. But with such an abundance of options, how does Amazon guide its users through the maze of available choices? The brand examined some of them in detail the features in arrival and the improvements it has recently introduced to make the shopping experience not only easier, but also more intuitive and personalized.
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View products with augmented reality
Buying furniture or appliances online can be a stressful experience. How can you be sure that sofa will fit perfectly in your living room? Amazon has the solution: the “View in your space“. Using the reality increased, this feature allows you to see exactly how a piece of furniture or an appliance will look in your home environment. You can even virtually move the object from one side of the room to the other to get a complete view of how it will integrate into your space.
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Sales trends and product popularity
In a world where trends change rapidly, it's crucial to have up-to-date information when it comes to shopping. Amazon has introduced a feature that shows data on sales trends, such as "10.000+ purchased in the last month“, directly on the search results page and on the detailed product page. This gives you an immediate idea of an item's popularity, allowing you to make a more informed choice.
Find on Amazon
How many times have you happened to see a product you like on another website or on social media and wish you could find it easily on Amazon? With the function “Find on Amazon“, now you can. Just tap the “ buttonShare” on the product you are interested in and choose the Amazon shopping app. You will be redirected to the Amazon app, where similar products will be shown. It's a quick and easy way to find exactly what you want but starting from a third-party platform like Temu.
Search for items previously purchased on Amazon
If you are a frequent user of e-commerce, you probably have a list of items that you purchase regularly. Amazon has simplified the process of finding these items. Now, when you search for a product that you have already purchased in the past, it will appear at the top of the search results, complete with the date of last purchase. This eliminates the need to navigate through pages and pages of options, making your online shopping even faster and more convenient.
