The rapid growth that Xiaomi has experienced has slowed in recent years, a situation that the Chinese company intends to change as soon as possible, increasing its presence in India, where it has already achieved excellent results.
In fact, with the release of mid-range smartphones such as the RedMi 3S, RedMi 3S Prime, RedMi Note 3 and 4 and the RedMi 4A, Xiaomi has managed to achieve great popularity in the Indian peninsula. This popularity is so great that it has already surpassed Samsung and Apple. A report from Strategy Analytics - a company that provides strategic information and analysis, business consulting and market research services in the United States and internationally - reveals that Xiaomi is the most desired Android smartphone brand this year in India. . The popularity of the Chinese company is also expected to increase further with the arrival of the RedMi 4 and 4 Prime.
The survey was conducted on a sample of 2.000 users and 26% of these are interested in buying a Xiaomi branded mobile phone as their next Android smartphone. The second favorite choice, with 12% of respondents, goes to devices made by Samsung and Apple.
Previously, Indian consumers preferred smartphones with a larger display and better camera, while now users seem to prefer those terminals that offer higher network speed and better processor performance. The study also suggests that smartphone makers who advertise features including camera quality, megapixels and screen resolution are no longer able to attract Android customers.
Lei Jun, CEO Xiaomi, Indian Prime Minister Narendra Modi and Manu Kumar Jain, VP Global Xiaomi
Xiaomi started operating in Indian territory about two years ago by investing something like 500 million US dollars since then, and in a recent Bloomberg interview, Lei Jun, CEO and co-founder of Xiaomi, said the company will invest more 500 millions of dollars to expand its business in the Asian sub-continent over the next 3-5 years. Let's remember the recent one opening of a second factory that will allow the construction of a smartphone per second.
These investments allowed, according to a senior analyst at Strategy Analitics, Rajeev Nair, the site in the top three smartphone vendors in the last quarter of the 2016. Xiaomi has gained a share of the 10% of the Indian smartphone market.
"We faced many challenges. Many negative reports about us. But it was not as bad as it was made out to be. We have gone back to healthy growth. We will resume rapid growth in the next two years, "Jun said.
Lei Jun said, "We have faced several challenges. Many negative reports about us. But it was never really bad as they described it. We have come back to healthy growth. We will resume growing rapidly in the next two years. "
The company has the ambition to double for the 2017 and bring 2 billions of dollars to its 2016 billings and for the moment the business seems to be going very well.
Without raising prices, which is something we hope Xiaomi does not intend to do, the only way to achieve this is to increase sales. Lei Jun said that the company will take more "controlled risks" in India, also increasing production by approaching the demand projections and trying to avoid being dependent on its "flash" sales. Additionally, physical doubling of physical stores is also planned, so you can show "the power" of your device and in front of many more customers.
Xiaomi has grown up, but also its rivals, including Oppo and Vivo, who are experiencing strong growth and are not so far away from Xiaomi in terms of sales. It will be interesting to see if Xiaomi will be able to keep up with rivals and reach its goal of rapid sales growth.
