The success that is gaining Xiaomi during this period is attracting a lot of attention. Editorials around the world stand in line to get exclusive interviews with leading proponents of this success: Lei Jun and Hugo Barra. Recently, the company's CEO has issued an interview with the WIRED American editorial in which he exalts his strategy and advises other companies to copy their model to succeed:
I believe Xiaomi will provide the impetus to raise the quality bar of all China-made products, and will eventually help lead to a perception that China is no longer about cheap manufacturing and copycats. Over the years, Xiaomi's mission has evolved into changing the world's view of Chinese products.
The purpose of Lei Jun's interview is not to publicize his own business but to convince readers that Xiaomi is not just a smartphone maker, but a company whose goal is to improve people's lives:
Think of Xiaomi as a company that is bringing innovation to everyone. We put an emphasis on high-quality products that help to create a connected lifestyle for everyone as we move into a new era of technological innovation.
The interview then touches on a very delicate point that is in the collective imagination of people: Chinese companies copy Western companies to succeed. In this regard, Mr. Jun reported the example of WeChat, which, despite being a messenger application, has now become a real aggregator of various games and services:
There is a lot of innovation in China that I would think even the west did not catch up with. Look at WeChat: people think of it as a messaging app, but it has grown to become a platform that incorporates gaming, payments, internet services.
These words, however, come to terms with the prejudices that, at least in our country, are very well rooted and that are difficult to discourage.
via | Xiaomi Fans Italia
