Competition in the mobile phone market is fierce and many brands suffer from ups and downs, some fail and others consolidate. As a previous phone maker in China, Lenovo Mobile had several sub-brands such as Lenovo, ZUK, etc. At the moment, it only focuses on the Motorola series and the Legion series.
Lenovo ready to return to the smartphone field with the ThinkPhone sub-brand
Well, according to the 91Mobile website, Lenovo plans to launch a new smartphone brand, ThinkPhone, and will launch a new phone that is currently internally called “Bronco”.
The specs of the “Bronco” are not yet known, but according to the previously leaked roadmap, in addition to Canyon (Edge 40 Pro) and Juno (Razr 23), the Bronco should be equipped with the best configuration for 2023.
It is reported that Canyon is expected to be the flagship model next year in terms of specs. It will be equipped with Qualcomm Snapdragon 8 Gen 2 chip and will use a 165Hz high refresh screen. The Bronco should be equipped with the same chip or use the current Snapdragon 8+ Gen1 chip.
Meanwhile, both models will offer 8GB or 12GB of RAM, as well as a 50-megapixel main camera.
Furthermore, from Lenovo's financial report for the first quarter of fiscal year 2022/2023 it can be seen that the revenues of the smartphone business have achieved a high growth rate of 21%, not only maintaining growth in North America and Latin America. , but also bucking the trend in Europe and Asia.
