Netflix is evolving to meet the needs of its subscribers. One of the new features that will be introduced it concerns a viewing mode that rewards those who love watching many episodes in a row, making the experience less intrusive from an advertising point of view. This new step fits into a broader context, where Netflix is trying to balance advertising revenues with user satisfaction. And she's doing it right.
Advertising plan with “rewards” for Netflix
Netflix is planning to make the viewing experience a little sweeter for viewers who enjoy marathon TV shows. Starting early next year, after watching three consecutive episodes, viewers will be rewarded with an ad-free episode. This could make viewing interruptions less likely, something Netflix has highlighted in the past, arguing that its release model “bingeable” helps drive important engagement.
In addition to this news, Netflix reported that its ad-supported plan has picked up 15 million monthly active users in the year following its launch. This signals continued growth, as 5 million monthly active users were reported in May. With the latest price increase, Netflix is driving more users to the ad-supported plan from €5.49 per month, which has so far proven profitable for the company.
Prices in Italy
| Piano | Description | Price |
|---|---|---|
| Standard with advertising | Excellent video quality in Full HD (1080p). Watch Netflix on your phone, tablet, computer or TV. Some titles not available. Does not include downloads. | 5,49 € / month |
| Standard | Excellent video quality in Full HD (1080p). Watch ad-free on any device. Download on 2 devices. | 12,99 € / month |
| Premium | Maximum video quality in Ultra HD (4K) and HDR with spatial audio. Watch ad-free on any device. Download on 6 devices. | 17,99 € / month |
It is worth mentioning that recently the brand raised prices in Europe. Depending on the subscription chosen, the monthly fee is increased by up to three euros. From now on in some countries they will charge 19,99 € for the premium subscription e 13,49 € for the standard subscription. The basic subscription, which will be eliminated in the long term, will be increased to 10,99 € per month, while Netflix charges 5,49 € for ad-supported streaming.
