According to Digitimes sources, MediaTek plans to introduce a high-end processor for smartphones with a Nvidia GPU integrated. The collaboration between the two companies appears to be broader than initially anticipated in 2021, with the focus then being on laptops, including Chromebooks. Let's find out more details.
Nvidia and MediaTek: here is the new partnership
As reported by Digitimes, MediaTek is expected to integrate an Nvidia GPU into its next-generation flagship mobile processor as early as 2024.
In addition to the joint development of mobile phone platforms to enhance the AI and gaming capabilities of MediaTek's application processors, MediaTek and Nvidia will also cooperate in product development for WOA platforms (Windows on Arm) for notebook applications.
Although Nvidia reported a 21% drop in annual revenue in the fourth quarter ended January 2023, the US-based GPU vendor continued to receive large-volume orders for its A100/H100 chips from general customers, as well as the A800/H800 GPUs, which have been scaled down, by Chinese customers.
Nvidia will likely see its quarterly performance improve in the second half of the year, supported by increased GPU orders thanks to seasonal demand from the video game market.
Meanwhile, the aforementioned sources added that the co-development of WOA platform products, powered by Nvidia's GPU and AI technologies, will help the two companies penetrate the notebook market.
The WOA platform products will also strengthen MediaTek's presence in the mid-range and high-end notebook segments – MediaTek currently focuses on the entry-level Chromebook market with a 20 percent share. According to an industry estimate, global shipments of Chromebooks are likely to reach 20 million units in 2023, at the same level as the previous year.
Nvidia is back in the smartphone sector?
That said, the possible new arrival of Nvidia in the world of smartphones is still to be ascertained. For the moment, therefore, let's talk in the conditional.
The expansion towards the world of smartphones this time should be much more evident than that carried out in 2021 (which was more about notebooks and other accessories).
