In the first half of 2023, OPPO, a leading smart device company, made remarkable achievements in the smartphone market. Globally, it ranked fourth, while in China it peaked at number one. These successes were largely bolstered by the OPPO Find N2 and OPPO Find X6 flagship series.
According to Canalys data, in the first half of 2023, OPPO captured a 10% share of the global smartphone market, with 51,9 million units shipped. Furthermore, in the Chinese market, it achieved a share of 18%, becoming the best-selling brand in China during the first half of the year.
Foldable smartphones are driving the market
A key factor contributing to OPPO's growth has been the success of foldable smartphones, which experienced rapid growth in 2023 and demonstrate great potential. According to Counterpoint Research estimates, the global foldable smartphone market is expected to grow by 114% compound annual rate from 2019 to 2025, reaching 55 million units by 2025, quadrupling between 2022 and 2025. In this context, OPPO and other Chinese manufacturers have quickly capitalized on the opportunities, helping China emerge as a global leader with 26% market share in 2022.
In the first quarter of 2023, OPPO dominated the foldable smartphone market in China, reaching a share of 31%. The success of OPPO Find N2 Flip was remarkable, as it accounted for 15% of foldable smartphone sales in China between January and May 2023. This device stood out for its larger external screen, which ensures convenience and enjoyment in daily use. With an almost imperceptible fold, a powerful battery and an intuitively designed user interface, OPPO Find N2 Flip has presented many cutting-edge innovations in the industry.
These achievements have allowed OPPO to acquire a leaflet market share that rose from 5% in the first quarter of 2022 to 13% in the first quarter of 2023, according to Canalys. OPPO has demonstrated an unwavering commitment to driving the growth of the foldable smartphone market and improving the user experience through the continuous pursuit of technological innovations.
