When we think of Oppo, immediately the mind goes to smartphones. But she, like many other brands, has much more than a mobile device factory behind her. Within the cost of a device there is indeed research, development as well as materials, of course. But what costs most of all is research. And how is this research done? There are some company sectors that look at every single facet: what users need, the price range and many other things. The brand plans to set up a real university where to train the young talents who will serve the company.
Oppo University: a curious but undoubtedly useful project that will help the brand to be more efficient in researching users and devices themselves
Oppo University is mainly a company-level university officially established for the company's internal and external partners. It aims to create a level of talent, corporate heritage, culture and to enhance internal and external ecology. All to further enhance the brand's globalization strategy. In theofficial announcement, the brand stated that the founder and CEO Chen Mingyong he will be the president of the University and the company vice president Wu Qiang will be the vice president.
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At the same time, in order to fully focus on University preparation and management, Wu Qiang is no longer responsible for overseas market activities. The founder of Oppo said:
"OPPO has always attached great importance to the cultivation of talent. A team of professional talents is the key to becoming a world-class technology company. We hope to continue to improve the skills of global employees and activate innovative thinking through OPPO University., Expand its global perspective and lay a solid foundation for it to become a leader in the era of integration of the whole technology world.
The CEO, Chen Mingyong
