Now they have passed over two years from Xiaomi's official debut in Italy, a time window after all really small, but that was enough for Lei Jun's company to become the second smartphone manufacturer in our country. A satisfaction that also creates emotion for such a title, which came at such a delicate moment for the entire global economy.
As usual, it is the reporting agency Canalys to provide certainties by analyzing i Q3 2020 report smartphone industry. Without a doubt, the merit should be given to the company that has been able to be appreciated by those who did not know this brand, but it is undoubtedly a source of pride for all of us in the sector and for You, true Italian Fans that you have always supported Xiaomi even before all the YouTubers start talking, just because now Xiaomi is the brand of the moment.
I do not hide the joy in learning that Xiaomi is now a nationally recognized company and that therefore, when showing your smartphone, no one will say to you anymore: "What is it about?" But let's move on to the numbers, the serious ones, as the company it gained a market share of 19%, registering an annual growth of + 122%.
We are extremely proud of this result, because it shows that the path followed so far is the right one. Our strategy will now focus on consolidating and maintaining this position, but always with an eye to the top step of the podium. We will therefore continue to work tirelessly to bring more and more innovative products to the greatest number of people, strong in the belief that everyone deserves a better life thanks to the coolest technology. We expect stimulating months ahead! " said Leonardo Liu, General Manager of Xiaomi Italia.
The Canalys study claims Xiaomi as the second brand in smartphone sales in Italy
But the growth of the brand did not take place only in our country, but rather throughout the European territory where the brand is present with a close capillary network formed by Mi Stores as well as online. The Canalys report in fact highlights that Xiaomi has achieved the third step of the podium in the ranking of the top vendors for smartphones shipped in the third quarter of 2020, with the 19% market share and an annual growth of + 91%.
And the third place is also confirmed in Western Europe, winning one 13% market share and + 107% year-on-year growth. While in Spain, is confirmed on first smartphone brand for the third consecutive quarter, an annual increase of 93%.
Well, I would say that if these are the conditions for ending the year, 2021 could give enormous surprises to Lei Jun, but also to us all lovers of the brand's products, who unequivocally have been able to conquer and satisfy the needs of tech users.
