Xiaomian, the Chinese consumer electronics giant, has achieved two important awards in 2023: it was ranked second among Chinese global brands by Google and Kantar, at the same time it is also the top electronics manufacturer in the rankings.
Xiaomi conquers the world: second among Chinese global brands and first in consumer electronics
The news was announced by Xiaomi founder Lei Jun in a post on Weibo, the popular Chinese social network. Lei Jun shared the list “BrandZ China Global Brands List” 2023, jointly published by Google and Kantar, a market research firm. The list ranks the top 50 Chinese brands that have expanded their presence and influence globally.
Xiaomi ranked second in the list, surpassing many other well-known brands in the consumer electronics sector, such as Lenovo, Huawei, OPPO, vivo, OnePlus and realme. The only brand that surpassed Xiaomi was ByteDance, the company behind the popular content and entertainment apps TikTok and Douyin (the Chinese version).
Lei Jun expressed her satisfaction with the result, saying it reflects the market's recognition for the quality and innovation of Xiaomi products. She also thanked Xiaomi's fans and customers for their support and trust.
But that wasn't the only source of pride for Xiaomi in 2023. According to data released by Canalys, global shipments of high-end smartphones (priced above $500) increased by 4,7% year-on-year. in the first quarter of 2023, reversing the downward trend caused by the pandemic. Among various high-end smartphone models, Xiaomi's Mi 13 stood out, surpassing Huawei's Mate 50 to become the first Chinese-made mobile phone in the list.
For the uninitiated, yes Xiaomi 13 is Xiaomi's latest flagship, featuring a Snapdragon 8 Gen2 processor, a 108-megapixel rear camera, a 5000mAh battery with 120W fast charging, and a 6,81-inch AMOLED display with a 120Hz refresh rate .
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