Xiaomi has repeatedly demonstrated throughout its history to keep its users, employees and people in particular, promoting solidarity initiatives, fundraisers, micro-credit incentives, making it clear that in the leaderships of Chinese society beats a big heart. And so here with the advent of Xiaomi in Italy, and the birth of the Italian community, the company also offers us Italians one nice charity initiative called #RaiseTheCup.
As expressly indicated in the official thread of the charity initiative, #RaiseTheCup is a project organized by Xiaomi to raise funds for Beyond Sport, non-profit organization that finances projects with a social theme in communities all over the world, using sport as a "social marketing" tool. On balance participate is really simple and above all the user does not cost anything, but will help finance the Beyond Sport project. As? It will be enough to publish, from the 14 June to the 15 July, a picture or a video in which we raise a cup. Of course it is given ample space for imagination, in fact as a "cup" you can use a cup, a glass or why not just the cup intended as a salami.
It will be necessary share the shot or video on social media Instagram or Twitter using the hashtag #RaiseTheCup and #Xiaomi. Finally, do not forget to tag at least 3 friends by challenging them to "Raise the Cup". The only requests that are made are to leave their profile on public otherwise it will not be possible to view and actually count the posts and then take a screenshot of your post and share it in the discussion of the official thread.
For each shared photo, Xiaomi will donate 0,25 dollars (up to a maximum of 150000 dollars) to the Beyond Sport organization, but from the Italian community are reserved of the surprises also to the participants, like the release of special medals and other special prizes based on the best photo received. So what are you waiting for? This is the moment to get involved ...
[...] that Xiaomi invests in sport. Already in 2018, the Chinese brand launched the #RaiseTheCup charity initiative, a project organized by Xiaomi to raise funds for Beyond Sport, an organization [...]