Yesterday Xiaomi published a post on its Facebook profile accompanied by an image with the intention of communicating to its fans which will be the next market to be crossed by new-entry Chinese.
No later than 2-3 days ago we had already informed you of the decision of the company to leave its fans the opportunity to guess what would have been the reference market for the expansion process (obviously India apart where the official entry it's done). Three days later, unexpectedly, on the bulletin board of Lei Jun's company appeared an image that should help us and all the other Mi-fans to identify "who's next".
"How do you think in which part of the world will we arrive soon?” is the question posed to fans by Xiaomi who then spreads a not insignificant clue “Clue no. 1, the country is famous for its coffee beans”. So, going to find the data on the best coffee plantations in the world, in terms of quality and quantity, we discover that in the first 5 positions there are, in order: Brazil, Vietnam , Colombia, Indonesia and Mexico.
Now, all 5 countries are markets that will reach maturity sooner or later but at the current state of the art they are still in a full growth phase. Among the 5 we would immediately exclude Colombia, Mexico and Vietnam which are certainly markets that will be beaten by Xiaomi in the future but not now. Between Brazil and Indonesia the bet is tough: Indonesia is a country that is running, Brazil is a giant that belongs to the BRICs, which has already hosted the World Cup, which will host the Olympic Games in 2 years and is, excuse me if it is little, the birthplace of Xiaomi Global vice-president Hugo Barra. Having 1 euro available, we would bet on this last option.
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