Now the smartphones on the market, offer more or less the same features in terms of hardware and software and too often we run into models that even seem so similar in design that we can not distinguish between them despite the brand of membership is different.
And if indeed design was a driving force in the smartphone market in the year 2017, now il leitmotiv for this reason 2018 seems to be the photographic performance of a device. And Xiaomi with the latest devices presented has definitely made a qualitative leap compared to the models of the past, inserting features like AI even on basic models as the Redmi S2.E always on this aspect the CEO of Xiaomi, Lei Jun, informs us that it is necessary to create a "camera" department that will only deal with the development and use of resources to improve the photographic and video performance of Xiaomi-branded smartphones.
Xiaomi will enhance the photographic performance of their smartphones
The declaration was made through an email that someone has circulated on the net, where in addition to what just mentioned, Lei Jun adds that the goal for the company is to be recognized not only for the overall quality of the product but that smartphones Xiaomi will have to be associated with the camera phone. And on this the CEO is really confident about achieving the goal.
The rivals have made a significant step forward, like Huawei, which currently perhaps produces the best smartphone for photographic performance, but also other Chinese manufacturers are slowly implementing techniques and technologies that significantly improve performance. So Xiaomi, will only have to make further efforts, and we are sure that soon it could outdo the rivals in the industry. Already with the 2S Mi Mix the company has been able to demonstrate its capabilities and we are sure that with the advent of Mi 7 / Mi 8 surprises will not be missed.