We all know the company now Xiaomi and the products distinguished by the excellent quality / price ratio that every day offers its users, not only related to the smartphone world but also to consumer accessories and more or less smart functions. Since 2014 Xiaomi has begun to export its technology outside the borders of China landing in India, Ukraine, Indonesia as well as Russia, Greece, Spain and soon also in Italy.
That said a report published by WPP and Kantar Millward Brown, in collaboration with Google, reveals that innovation is in the DNA of today's companies that are part of the China Global Brand Builders. This truly accurate report identifies and classifies Chinese brands based on the strength of their brand abroad. In this ranking Xiaomi was ranked at the 4 ° place in the BrandZ ™ list which brings together the first 50 Chinese manufacturers globally recognized in the 2018, totaling a score of 757 points and a + 6% of globalization compared to the year 2017 surpassing Chinese brands such as Haier and ZTE.
The added value from the BrandZ ™ list lies in the fact that it shows how "made in China" products and services currently represent innovation, quality and value. The brands present belonging to 12 product categoriesi are ranked based on their score of incidence of the brand in seven developed markets, including France, Germany, Spain, United Kingdom, United States, Australia and Japan. On this occasion, The 5 leading brands in the 2018 are Lenovo, Huawei, Alibaba, Xiaomi and Air China. In the 2017 the list included only 30 Chinese manufacturers, but due to the rapid pace of global expansion of the companies, this figure has now been raised to 50, redefining what was once the economic route of silk.
Lenovo, Huawei, Xiaomi and Anker dominate in the Consumer Electronics category, which remains the category with the highest score in this ranking. Collectively, consumer electronics, online gaming and e-commerce (including the fashion industry) represent 61% of the total power of Chinese brands in the 50 Top. The report has analyzed in depth the Chinese brands that are having a strong impact with consumers in international markets, helping to establish the China as an innovative and cutting-edge industry. All of this is driven by China's insatiable appetite for new technologies, which has inevitably caused the growth of many production categories and increased innovation at an incredible rate.
