Xiaomi in previous statements had mentioned his plans for planting various physical retail stores in China in order to increase sales profits, not just online, a model that was a huge success, but insufficient to help the growth and expansion of the company.
In fact, Xiaomi has for many years lost a major slice of market share on brands such as OPPO and Vivo that are the best Chinese brands in terms of sales.
For this reason Xiaomi has set itself the goal of opening 1000 physical stores in China within 2020. The initial project came into being with the launch of 51 sales outlets all over China last year, while for this year the development envisages a further 250.
The CEO of Xiaomi, Lei Jun, at a press conference held in Beijing spoke of this long-term development plan and also revealed this year's business plan on this issue.
Lei Jun seems to be influenced by the concept of "New Retail" made popular by founder and president of Alibaba, Mr. Jack Ma, who predicted that the era of e-commerce will end up between 10 or 20 years leaving room for "New Retail "Combining sales and logistics of online services with physical stores.
Lei Jun thinks Xiaomi has found a feasible and highly efficient way for new retailers through the definition of their own stores.
Lei Jun also believes that the prices of products sold online can still remain content despite the increase in rental costs and labor force, optimizing the production process and analyzing the real needs of customers through a series of data collected.
The era of online retail stores has been a success thanks to the introduction of e-commerce that made shopping straight from home.
But it seems more and more that the return of offline shopping is taking hold, as users often find themselves poco satisfied with the experience with the main operators in the e-commerce sector.
The user still seems willing to spend a little more on the purchase of a product with the merit of being able to touch it and receive immediate assistance from an operator.
So the mix between online sales and physical stores seems to be inevitable.
Unfortunately, Mr. Lei Jun has not made it clear whether company expansion plans involve the creation of physical stores outside of China, which millions of Xiaomi fans have been keen on for a long time.
It is news today that the xiaomi chief has stated that it will take 10 or 20 years to expand out of the Chinese and Indian market.
Decades ?? For what reason?
here's the news
https:// gizchina. it/ 2017/03/xiaomi-lei-jun-10-20-anni-lancio-globale/