The recent conference Xiaomi IoT Ecological Partner Conference 2023 ha revealed a surprising fact that is changing the perception of the technological market: the 45% of Xiaomi smart device users also own Apple products, such as iPhone and iPad. This information not only sheds light on the versatility and attractiveness of the Xiaomi ecosystem, but also highlights an interesting trend among device users from different worlds.
The attraction of Apple users towards Xiaomi: no more feuds please!
Integration between smart devices of different brands has become a common practice, but find out that almost half of iPhone and iPad users own at least five Xiaomi smart devices it is a fact that deserves attention. Small aside: Nothing is the first company to allow you to use iMessage on Android. A signal that should not be underestimated.
This trend suggests that Apple users, known for their brand loyalty, are looking for equally innovative and convenient solutions outside their usual ecosystem. Price-related reasons? Maybe, but we're not interested here.
The ecosystem Mijia of Xiaomi, which includes more 655 millions of devices, becomes even more impressive considering that approximately 300 million of these devices were purchased by Apple device owners. This phenomenon indicates a convergence of technological ecosystems, where users are no longer limited to a single brand, but seek the best from different manufacturers.
These statistics could suggest a change in user behavior and tech companies' marketing strategies. Brand loyalty, once considered a fundamental pillar in the sector, could be questioned, with users favoring quality and value for money over loyalty to a single brand.
That said, many users continue to foment a pseudo feud between Apple and Xiaomi. It's true, the second brand was born and has been known since its inception as the copycat of the Bitten Apple, but all in all it's about marketing and sales strategies. What is more important is how comfortable a user is with either ecosystem.
On offer on Amazon
