In the vast universe of technology, Amazon emerges as a beacon of innovation. From the heart of Austin, Texas, the company launches a bold challenge to the world of generative AI. With his new chips inference e trainium, the e-commerce giant not only addresses the current needs but also charts the course for the future of artificial intelligence. Let's see the details.
Amazon and its revolutionary vision: the bet on AWS chips for generative AI
In the beating heart of Austin, Texas, inside a building that might go unnoticed, a silent revolution is taking place. Amazon, the e-commerce and technology giant, is iinvesting resources and talents in the design of two advanced microchips, Inferentia and Trainium. These chips are Amazon's answer to the growing need for innovative solutions for generative AI, a rapidly evolving field.
Amazon's decision to develop these custom chips is not accidental. With the growing difficulty and high cost associated with purchasing Nvidia GPUs, Amazon recognized the need to offer its AWS customers a more efficient and cost-effective alternative. And, as always, Amazon isn't content to just follow—it wants to lead.
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Adam selipsky, CEO of Amazon Web Services, highlighted the importance of this initiative, noting that the world is clamoring for more advanced solutions for generative AI. But while Amazon is making strides, it's not the only company in the running. Microsoft and Google, to name just a few, have already invested heavily in this area, gaining ground and attention.
However, Amazon is not new to challenges. Her story is full of bold innovations and bets. The announcement of Titan, its family of language models, e Bedrock, a service designed to enhance software through generative AI, are proof of this. Chirag Dekate, Gartner analyst, noted that Amazon is trying to catch up in this areabut also pointed out that the company's history with custom chips could give it a significant edge.
Matt Wood, VP of Product at AWS, shared some specs about the new chips, highlighting how Trainium and Inferentia are designed to revolutionize the way AI models are trained and implemented. These chips not only offer superior performance, but also unprecedented value for money.
Source | CNBC
