A new rival to Google Chrome could be launched by Bezos' company. At least, that's what one suggests survey that the company is sending via email to some users. Was published by the reporter Nicholas DeLeon. In short, the Amazon browser could be the company's next digital product which, if confirmed, would launch a gauntlet to giants like Google.
The news that Amazon could launch its own browser is interesting: Google's position could falter
According to the reporter's confirmation, the survey takes about five minutes and focuses on asking people to rate various aspects of a browser. In this sense, the questions speak of the features password management, ad blocking and tracking. Other attributes that are being questioned are VPN, extension support, compatibility with other platforms and security features. In other words, the goal is to understand what people are looking for most in a browser and what currently available features can be improved.
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Amazon even wants to know which browsers its customers use the most today. Also, there is a question asking users to imagine the features that would attract the most attention to download if a new browser option was available. Among the alternatives are features such as increased security, functions related to privacy and better tools for transferring information from one program to another. That is, these are points that lead anyone to think that Amazon is considering launching a browser to compete with the current ones on the market.
Because an Amazon browser might be what we need
If Amazon decided to develop a browser, it could integrate it with its other products and services, like Prime Video, Amazon Music, Alexa and more. This could provide a more integrated and personalized browsing experience for users, allowing them to access their favorite content quickly.
In addition, Amazon also has an extensive knowledge of online user behavior, thanks to the information it has collected through its website and customer data. Using this information, it could develop a browser that offers greater accuracy in targeted advertising, which may be more interesting and relevant to users.
Finally, Amazon may also use their browser to experiment with new emerging technologies, such as virtual and augmented reality, artificial intelligence and the blockchain. This could allow you to develop new features for customers and offer an innovative and unique browsing experience.
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