There are times when we want the advice of our friends or family before making a purchase decision. Amazon introduced a new feature called “Consult a friend" or "Consult-a-friend” to make online shopping a more social and collaborative experience. This innovation solves the problem of managing communication with friends during online purchases, which can become annoying through messaging applications.
With Amazon's "Consult a Friend" ask for advice before buying
Amazon created “Consult a friend" (in English "Consult-a-friend“) to make shopping more collaborative. This feature allows users to Easily request, view and manage their friends' feedback on products within the Amazon application. The process is simple: just select a product, share it with friends through your favorite messaging app, and get their opinions in one place.
Users rely on multiple sources when it comes to making purchasing decisions, and recommendations from friends and family are often among the most trusted sources. We at Xiaomitoday.it also often receive emails with requests for advice. Amazon data shows that customers frequently share products with others, using the “Share” billions of times this year to share products via messaging services, social media apps and email.
Read also: Amazon: drone deliveries will arrive in Italy. That's when
How “Refer to a Friend” works
"Consult-a-friend” has not yet arrived in Italy but is only available in the United States for the moment. In the coming months the function will also be extended to Amazon Italy. But how does it work?
- select a product and tap the “Share” button;
- your friends will receive a message directing them to the Amazon app, where they can view product details and select a quick reaction via emoji;
- Once you receive responses, you can easily view collective sentiment and scroll to see all text comments in the Amazon app.
Beyond "Consult a friend“, Amazon has introduced other features to make shopping more collaborative. For example, he launched “Inspire“, an in-app shopping experience that allows you to discover ideas, explore products and make purchases based on content created by influencers and favorite brands. The new feature “Create” by Inspire allows you to easily share photos or videos of your favorite products, contributing to create a community of customers who help each other in their shopping experience.
