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Here's how Google will become a mainstream company in the audio industry

Let's face it: Google for now it has not done its best with regards to headphones and products belonging to the sector audio. True, the competition is hard to beat: there are companies born from poco who are pushing a lot on this kind of products. Still, we know that Big G doesn't want to let go and that's why we are informed of the large investments that the giant has done in recent years in the audio sector. Let's see them in detail.

The quality of Google's headphones and audio products will increase dramatically over the next few years - that's all the investments in the industry

Google hasn't become a mainstream audio brand yet, but it already has its own headphones TWS in the catalog. And soon, according to insiders, the company may be releasing a full-fledged series of accessories, as its numerous (though not always loud) acquisitions from related companies suggest. Secondo Protocol, in recent months the company has entered into a series of agreements to purchase audio brands, including the audio startup 3D dysonics 

Google Pixel Buds 2

Read also: Google's upcoming headphones will be called Pixel Buds A

Previously, Google bought part of the business Synaptics, from which he received patents for various equipment, including active noise canceling headphones. As well as part of the staff. In early 2021, Google acquired the startup RevX Technologies, who created an in-ear headphone calibration device for performing musicians. The deal earned the tech giant patents for in-ear noise cancellation and Dennis Rauschmeier, CTO of RevX, worked at Google as algorithm architect.

Google also spent $ 17.4 million to acquire the French startup timew, which was developing the first true wireless headset operating system and hired the former engineer Bose Peter Liu early 2021. According to reporters, such preparations mean the imminent launch of its audio products. However, there is still no exact information on this subject from online sources. Google itself has not yet hinted at releasing such products.

Gianluca Cobucci
Gianluca Cobucci

Passionate about code, languages ​​and languages, man-machine interfaces. All that is technological evolution is of interest to me. I try to divulge my passion with the utmost clarity, relying on reliable sources and not "on the first pass".

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