Augmented reality. Two splendid words that on the one hand frighten for how deep they are, but on the other hand they make us feel really good. Yes, because thanks to this it is possible to do many things (more or less useful) that we could not before. For example through certain applications Google can take us to Mars or the Moon, he can even let us have our explorer Rover. And from today it does try the tricks before buying them.
Thanks to augmented reality, Google allows women to try face make-up before buying them online: there is no risk of buying the wrong product
As revealed by the company itself on its official blog, in the future it will be possible to try out the tricks on your face in advance. Clearly not in a concrete way, but using augmented reality. The company is collaborating with the best brands such as L'Oréal, Estée Lauder, MAC Cosmetics, Black Opal e Charlotte Tilbury to allow consumers to try on the makeup shades of their products. As? Using the camera of your smartphone. The functionality, despite the companies that participated in the study, is developed in collaboration with ModiFace e Perfect Corp. These are two companies engaged in the beauty and technology sector.
A a completely virtual shopping experience if you want. As you can see in the GIF above, the user will be able to choose a product in this case a lipstick) and try its effect on the lips preview. All this without buying it. Once you have decided, the lipstick will be placed in the cart and we will proceed with the purchase. But why did Google decide to try their hand at this adventure?
According to the studies carried out, fewer and fewer young people shop on Google, while more and more do so on social platforms such as Instagram and Facebook. The Mountain View giant has been trying to bring forward the Google Shopping project and this is probably the right step to complete the work.
Ultimately, the ultimate goal is to make users buy directly FROM the platform and not THROUGH (therefore on Instagram or Facebook).
On offer on Amazon
Through | Techcrunch
