Honor, since Huawei split up, it has promised to bounce back like never before and apparently it is doing so. Two key markets for it: the western one, where it will debut shortly with the latest flagship, and the Chinese one where it has been present for years. And precisely in the latter, according to the estimates of Counterpoint Research, Has even surpassed Xiaomi. Same Xiaomi which became the first in the world in August. Let's go see the data.
Honor travels like a train and conquers (almost) the summit: it manages to exceed Xiaomi's numbers in terms of sales in China! What a bomb!
Secondo Counterpoint Research, in August 2021, Honor managed to overtake Xiaomi in terms of smartphone sales in China and become the third largest brand in that market. In just one month, Honor's smartphone sales in China are increased by 18%, one of the best growth rates ever. Counterpoint's director of research Tarun Pathak said:
After separating from Huawei, Honor was able to re-establish ties with component suppliers [microchip]. From now on, using its strong R&D capabilities, the company has released new products and is on track for a rapid recovery in China. The Honor 50 series was an instant hit in the mid-range segment. Honor also aims at the premium segment with the Magic Series, expanding its portfolio in the price ranges. There is also pent-up demand from loyal consumers Huawei and Honor who have kept their devices and haven't switched to other brands. The strong relationships with distributors have also helped in the widespread promotion of the brand.
Read also: Honor's first sub-brand is born?
Describing the competitive landscape, analysts note that Oppo, live e Xiaomi they are actively expanding their presence in China, expanding the range, while Apple with the release of the iPhone 13 series has a good opportunity to get hold of the premium segment previously owned by Huawei.
This suggests that competition is intensifying, in which Honor's expansion can be hindered by an aggravating circumstance shortage of components. It remains to add that the brand focuses not only on smartphones, but also on other products, including laptops, tablets and wearables.
